Monday and Tuesday, 2026-09-28 and 2026-09-29 · · run 20260930T0455Z
SEC Charges Zoe Financial Inc
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The SEC announced settled charges against Zoe Financial Inc. for failing to disclose conflicts of interest to clients on September 28, 2026.
Zoe Financial operated a referral service that used an algorithm to match clients with investment advisers, the SEC said.
Zoe Financial salespeople followed up with individuals who did not schedule a meeting with the algorithm’s matches and often recommended additional advisers.
Zoe Financial had a financial incentive for advisers to use its Zoe Wealth service.
The company did not adequately disclose the resulting conflict of interest in its Form ADV Brochure until December 2024.
Zoe Financial agreed to a cease-and-desist order, a censure, and a $450,000 civil monetary penalty without admitting the SEC’s findings.
Sources
- SEC Charges Registered Investment Adviser Zoe Financial for Failure to Disclose Conflict of Interest US Securities and Exchange Commission
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